8 Statements That Will Change Everything About Recruiting and Retention at Your Company June 6, 2019 Lynda McNutt Foster “We came to realize what is perhaps the biggest problem of all with the idea of culture: it doesn’t help us understand what to do more of, less of, or differently. For that, we must take you to where the experience lives: to your team, and network of teams, and their leaders. That’s what matters most,” Marcus Buckingham and Ashley Goodall in 9 Lies About Work: A Freethinking Leader’s Guide to the Real World. Two decades worth of research about why and how people perform well at work has culminated in this book. I am convinced about the research and the impact it can have on companies that are struggling to recruit and retain the best workers because Marcus Buckingham is not only an expert in this space, the research mirrors what we have been studying for the last 7 years from our goMonti data sets. The main conclusion that the research in 9 Lies About Work demonstrates is good news. It states that “what people care most about at work is within your team leader’s control.” As they state, a team leader can’t always set corporate policies, but what they can do is: Set clear expectations for their team members Position each person to play to his or her strengths every day Praise the team for excellent work Help people grow their careers Build trust with the people on the team that they serve The focus should be on helping grow the abilities of team leaders to: Give their team member’s a sense of universality – all of us together Recognize each team member’s uniqueness In other words, magnify what we all share and to lift up what is special about each of us. How can you measure how your teams are doing within your organization and determine future sustained or increased performance and retention? There are 8 statements that should be asking and gauging responses for regularly (once a month or at least once a quarter) to measure what matters the most to measure the aspects that drive performance, voluntary turnover, lost work days, accidents on the job, and customer satisfaction. The 8 statements are grouped into two themes. The first is the team member’s communal or “we” share experience at work or rather the “Best of We,” and they are: I am really enthusiastic about the mission of my company. In my team, I am surrounded by people who share my values. My teammates have my back. I have great confidence in my company’s future. The second set of statements are themed as the individual’s experience at work or rather, “Best of Me”. They cover a team member’s internal questions like, “What is unique about me? What is valuable about me? Do I feel challenged to grow? And they are: 5. At work, I clearly understand what is expected of me. 6. I have the chance to use my strengths every day at work. 7. I know I will be recognized for excellent work. 8. In my work, I am always challenged to grow. From Chapter One of 9 Lies at Work, the first lie at work is that people come to work for companies. The research is sound on this, and that statement is not true for most people. What is true is that people care which team they’re on and which company they join. Need help executing these concepts? Find out how your team members would score on the 8 statements. Wondering how your team members would score on these 8 statements? goMonti is currently conducting local research and can issue this employee engagement and team performance survey at no charge for current clients. If you are an existing client, contact us for more information at info@cortexleadership.com . If you are not a current Cortex client, one or more of your teams may qualify to have us issue the survey at no charge. To receive information about our new Employee Engagement Surveys and how they can transform your teams, contact info@cortexleadership.com . Watch this short video from Coffee with a Coach, A Cup of Confidence, about the 8 statements and how team leaders can use them to gain powerful insights.

Coaching Packages Flexible. Personalized. High-Impact Coaching. Cortex Coaching Packages are designed for leaders and professionals who want ongoing, expert guidance without committing to a full-year engagement. Whether you're looking to sustain momentum, navigate new challenges, or prepare for your next level of leadership, our flexible packages offer a high-value option to receive focused, personalized coaching at a rhythm that fits your schedule and goals. Using proven, researched, and best practices methods that help an leader see a situation from a different perspective and provide the right questions, at the right time, to help unlock their highest-level thinking, Our coaching packages include: 1 1-hour Coaching Sessions 1-hour coaching sessions 1:1 with your executive coach either in person at our offices in Roanoke, VA or via Zoom video calls. Best for: Mid-level leaders, rising executives, or alumni of full coaching programs Frequency: Use six 1-hour coaching sessions over a 12-month period Flexibility: Schedule monthly, bi-monthly, or as needed—your coaching, your pace Custom Coaching Package (upon request) Best for: Organizations or leaders needing a unique cadence or specialized support Options: Bundle coaching with team assessments, training, or supervisor check-ins Availability: Customized by scope and goals 2 Monti, Coach in Your Pocket Three text-based coaching prompts per week, including reflective questions, micro-insights, and optional journaling. 3 Cortex Coaching Portal, Pre-Session Development Questionnaires, Tailored Coaching Plan Portal access to view additional learning resources. Pre-Session Development Questionnaire to clarify areas and goals Tailored Coaching Plan aligned to your objectives and leadership development stage Optional: Supervisor Summary to support alignment with your manager or supervisor 4 Targeted Tools & Templates DISC, Driving Forces, EQ, and Leadership Competencies assessments

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Cortex Leadership Consulting uses proven methods and individual consultation to make lasting hiring choices. Talent Acquisition Talent Acquisition Talent Acquisition Talent Acquisition assess We assess your team and the available talent pool to learn what you need and what's available. advertise Google, LinkedIn, Indeed - you name it, we're on it to find and attract the right candidates. interview We screen and interview candidates, then work with you to identify the cream of the crop. onboard From day 1 through 90, we're there to help. Iterative check ins and coaching help us smooth out those onboarding bumps. Follow up Continuous improvement takes communication. We wrap up each engagement before switching back into gear for the next challenge. Our unique blend of advanced behavioral assessments, scientific rigor, and innovative interviewing techniques ensures we match the right talent to the right roles, driving success and growth in your organization. Our iterative, five-prong process ensures that we fully support your hiring needs. Cortex works to identify your team's unique dynamic and find the right person to fit the culture, not just the posting. Tools We Use Programs We Run Problems We Solve

New Study: 58% of leader’s and their teams actively avoid listening to new ideas May 6, 2020 Lynda McNutt Foster and Richard Hammer Issue: Teams back in the office. What if they don’t feel safe coming back in, someone says in the meeting. Ok, why don’t we ask employees what they think. No, we don’t have time for that. Sure we do. Yeah, right, like we have time to talk to every employee right now? No, we don’t have to time talk to every person. Maybe we could use our text system or google forms or something to take a for sort of pulse survey on what they’re thinking right now. What? No. That would take too much time. We’ve never done that. Let’s just stick to the plan we have. And there it is. BAM! Death of an idea in less than 30 seconds. Maybe it was a bad one. Maybe it wouldn’t have worked, and who knows if there was a better one that could quickly be built on from that one. No. Yes, but. There’s no time for that. You need to understand how things work around here. Sometimes the death of a new idea comes from people in the meeting simply ignoring the suggestion or other times by someone in authority just not responding to the email that it was sent in. These were the key types words and exchanges in small, micro-conversations we studied that occur when people try to share a thought or different perspective in meetings at work, and that occur between managers and their team members during a crisis like the one we’re in right now. These words and phrases seem to quickly shut down exactly what 94% of senior leaders say they want more of – fresh, new ideas to solve the biggest issues that their organizations are facing, especially during a crisis and transition of the type all organizations are going through right now. These are 4 main conclusions from the newest research just released by Cortex: A Leader’s Guide to Getting More, Fresh, High Quality Ideas from Their Teams Right Now A wake up call to any leader that needs to innovate to thrive , released in partnership with the Roanoke-Blacksburg Technology Council about how to get teams to work more collaboratively together to more effectively problem solve: Micro interactions and conversations are the key factors in creating a high trust working environment that leads to team members being willing to co-create and share their new ideas and for others to experiment with them. A high emphasis on organizational values, mission, or goals don’t create engagement or an agile work environment unless the senior leadership team, along with their managers on the frontlines, are held accountable to practicing them. The ability of senior leaders and their managers to remain curious by actively seeking different perspectives from all levels of the organization is a key factor in the volume and quality of idea generation that leads to profitable innovation. Specific types of team training, coaching, reinforcement, and individual support that is designed to build trust and accountability in adhering to the new behaviors, can make almost any team capable of generating more and higher quality ideas. Cortex has spent the greater part of the last 5 years tracking the impact of almost unnoticeable interactions between team members during meetings. We collected more than 100,000 pieces of data from assessments of leaders and their teams and mapping conversations in meetings they were having while also tracking the evolution of leader’s thought process in solving problems at work over long periods of time. The studies found that it doesn’t take long for new team members to learn that sharing fresh ideas and perspectives came with a label of being a waste of time, resources, and could result in being seen as not a good cultural fit. We found the results counter to what leaders say they want in Leadership and Innovation by McKinsey and Company which stated that: 70% of senior executives said that innovation was going to be the main driver in their companies, yet 65% of them were “somewhat”, “a little”, or “not at all” confident about the decisions they make in that area, According to the McKinsey & Company report Leadership and Innovation . The report went on to say: The structures and processes that many leaders reflexively use to encourage innovation are important, we find, but not sufficient. On the contrary, senior executives almost unanimously—94 percent—say that people and corporate culture are the most important drivers of innovation. From McKinsey’s report regarding what leaders need to do in order to create agile transformation for their organizations, they stated that leaders should learn to help teams work in new ways and to do that they needed learn how to build enterprise agility into the design and culture of the whole organization. It needed to start with the leader adopting new mindsets and behaviors. What Cortex found was that changing those behaviors had a significant impact on the ability for the leader and their teams to quickly adapt to marketplace and other significant fluctuations. One of the data points pointed to the root of what may be blocking established organizations from being able to shift to a culture comfortable with experimentation that is at the heart of agility. The number was 58. Idea avoidance. 58% of leaders and team members actively avoided the generating of ideas and those people with a strength in ideation were often avoided as well. This avoidance of the brainstorming of new ways and perspectives of looking at problems lead to a stagnation of forward progress necessary for maintaining a competitive advantage. Sometimes the people on teams in the study that did had new ideas were ostracized by their fellow team members. This avoidance to the generation of new ideas and of the ideators themselves isn’t recognized by some leaders. When this type of culture persists on a team or becomes the corporate culture, innovation becomes almost non-existent except at smaller tactical levels. In some cases, when an executive leader or even a manager with authority is strong in idea generation, there seems to become a learned helplessness type of response by team members. It appears that the team expects their leader to generate the ideas and they believe there job is to plan what they are told to execute. Assess Your Ideation Tolerance As a leader, ask yourself these questions to determine the ideation tolerance level in your organization: How many new ideas to solve your toughest challenges have each of your leaders considered from their team members in the last month, 3 months, 6 months? Do the consultants you use work directly with senior leaders and their teams to generate new ideas? If polled, what percentage of meetings would people in your organization think are a waste of their time? Measure your failure tolerance by finding out how many experiments do you actively support in a year and how many have failed? Do you budget for and provide the resources of time and support for experimentation? You can find useful information that can increase your team’s and organization’s ability to creatively problem solve and be more agile in the full report that you can download for free here. In the FULL report, A Leader’s Guide to Getting More, Fresh, High Quality Ideas from Their Teams Right Now you will be given the following tools you can put into use right now: An Idea Generation one sheet you can use to start generating ideas with your teams right now. An example of rules of inclusion that can be used by any team. Instructions for a Team On! Exercise that teams can use to creatively problem solve. An Idea Generation one sheet you can use to start generating ideas with your teams right now. You’ll discover solutions like: What leaders can do to get their teams in an idea generation state of mind What type of leadership behaviors build trust and which types jeopardize it What leaders can do immediately to create more effective meetings The types of pivots a leader can make in their behavior that have the biggest impact in the creative problem solving results from their teams And so much more! To receive a FREE DOWNLOAD of the entire report of findings for The Case for Ideation in a Work World That is Obsessed with Planning A wake up call to leaders that need to innovate to thrive in today’s marketplace Click the below:

Cortex 360 Assessment What a 360 Assessment is 360 surveys are assessment tools that provide leaders and employees with feedback about their performance. The surveys’ subject is rated in areas such as leadership, communication, productivity, and technical skills. The subject also rates themselves in these areas. Responses are scored numerically. Higher scores represent strengths and lower scores represent areas for improvement. All of the information is compiled into a report that assembles the results into graphs summarizing the rater responses. The graphs illustrate the employee’s strengths and weaknesses. Participants use this information to make modifications in their behavior and performance. What 360 Assessments can accomplish for you, your team or your organization 360 surveys allow employees to assess strengths and areas of improvement in their workplace performance, interpersonal communication and/or management style with a focus on individual and organizational development. Managers and executives can use the information provided by the 360 survey to create organizational and individual development plans. Managers and executives also gain tremendous personal benefit as they see how their leadership styles and methods are perceived by those they manage. As they make adjustments to better interact with and manage their employees, the entire organization benefits from the improvement to productivity. Why you may need to do a 360 Assessment 360 surveys have their greatest impact when used to evaluate and improve the performance of whole organizations. As its name implies, 360 surveys assess the effect an individuals’ actions are having on an organization, or the their team members, of which they are a part of. 360 surveys produce the best results when they are used as a tool to identify opportunities for change and used to develop individual and organizational goals to make those changes. Each 360 survey should be customized to specific organizational or personal goals. They can use the information gathered during the 360 survey to develop continuous learning programs, and to offer training in those areas where managers and employees should focus their improvement efforts. Why Cortex is the right choice to administer your 360 assessments and coaching To ensure data provided through a 360 survey is collected, processed and evaluated in an unbiased process, an outside facilitator is preferred. Experienced and certified coaches or executive consultants would be the logical choice to analyze and deliver the survey’s feedback. The use of other professional assessments (DISC/behaviors, Motivators, EQ) are additional tools that we can provide upon request. Understanding the styles of the participant/subject will help explain behaviors outlined in the survey and also help the survey results and development ideas in a constructive manner. For more information or to order your survey, please contact info@cortexleadership.com .

Leading in the Age of AI Leading in the Age of AI Leading in the Age of AI Leading in the Age of AI About: Join Cortex Leadership Consulting for an exclusive evening designed to ignite your vision for 2026. Set beneath the immersive dome of the Science Museum Planetarium, this is not a standard presentation - it is a multi-sensory experience featuring dynamic visuals and music designed to shift your state of mind. Hosted by Lynda McNutt Foster, this event explores the basics and beyond of your true human potential in leading others in a rapidly evolving technological landscape. Date: Wednesday, January 14th, 2026 Time: 5pm-6:30pm EST Where: Science Museum of Western Virginia Address: 1 Market Square SE, Roanoke, VA 24011 What to Expect: An immersive Atmosphere: Experience a visual journey through leadership Connect with a curated group of strategic leaders and forward-thinking professionals Curated Catering: Enjoy high protein hors d'oeuvres created specially for this event by Chef Kevin, accompanied by a selection of beverages RSVP: Leading in the Age of AI First name Last name Email Submit RSVP Questions? Contact Us

Training with Cortex Creating Leadership Teams Creating leadership teams that communicate effectively with coworkers, clients and customers. Mapping and Measuring Results Training leaders to map, measure, and design their time for maximum results. Establishing Proactive Ownership Recognizing and stopping the lack of accountability within teams, departments, and divisions and creating a culture of ownership and proactivity. Identifying Talent Identifying and hiring the best talent to fill the right seats on your organizational bus to ensure desired outcomes are achieved. Developing Agile Teams Developing more agile project teams that can innovate, plan, and execute important initiatives. Closing Skill and Resource Gaps Identifying and closing the gaps in skills and resources to enable your organization to grow at its maximum potential. Tools We Use Programs We Run Problems We Solve

Cortex Leadership Consulting transforms businesses, people, and processes. 1 AI Strategic Leader Program Designed for executives to lead AI transformation with clarity and confidence. Participants learn collaborative AI with tools like ChatGPT and CoPilot in context of real-world business goals while sharpening leadership skills and communication strategies. Leaders learn to scale their thinking, align with compliance needs, and drive meaningful change - without getting left behind. More Info 2 EPIC 2.0 Equipping your high-potential managers, supervisors, and employees with confidence - combining timeless leadership practices with next-generation tools for measurable results. Move from reacting to leading. More Info 3 Strategic Leadership Empowering leaders to strategically navigate today's challenges while seizing tomorrow's opportunities with confidence and clarity. Our newest services for AI Strategic Leadership are practical and immediately implementable. More Info 4 Coaching Unlock your potential with our customized coaching program, tailored specifically to your needs. We utilize scientifically validated assessments and evidence-based tools to personalize your experience, ensuring immediate and impactful change. Elevate your thinking, strategize with precision, and boost your confidence, influence, and overall impact. Join us on this transformative journey today! 5 More Info Facilitated Training Each session is uniquely tailored to meet the specific needs of your team and organization and facilitated by experts in interactivity. We understand that no two teams are the same, which is why we utilize assessment tools, research, and surveys to deliver customized experiences. Our goal is to ensure that every session effectively drives your team toward the desired outcomes. Experience the difference of a personalized approach that truly resonates with your challenges. More Info AI Leader Brief Executive Coaching Training

Think more strategically, Speak more effectively, Act more intentionally. Join the fastest growing leadership program in Southwest Virginia with alumni that include hundreds of top executive leaders from the City of Roanoke, Excel Truck Group, Corvesta, Delta Dental of Virginia, Home Instead Senior Care, MB Contractors, Quick Fix Real Estate, Steidle Law Firm, the Rescue Mission and other regional organizations. See what graduates are saying about Leading a Winning Team Conducted with small groups in a highly interactive format, this program is designed for seasoned leaders and those accepting the role and responsibility of leadership. Based on Serving Leader principles and practices, the program is fast paced and the content is rich, yet very practical. Leaders will learn how to communicate more effectively with the team they lead and those they report to, on key principles such as: motivating others, leading during organizational change, curbing “drama” in the workplace through increasing trust, active listening, executive presence and having more intentional communication that is meant to transform rather than transact. Accountability is a cornerstone of the program with participants learning proven tools and methods with consistent follow up through www.goMonti.com to measure and monitor how they are applying what they have learned. The individual coaching sessions assist in making the material relevant to the challenges of each leader. Participants quickly discover their leadership potential, how to stay in their strength zones, and how to coach others to do the same. The focus of this program is on learning the skills necessary to coach yourself and others to reach higher levels of emotional discipline in order to reach your leadership potential. Frequently Asked Questions How long does the course take? The course of study usually takes 8 months (but can be customized to client's specific needs). 8 - 4-hour group sessions + jumpstart DISC workshop 2 - one-on-one, 55-minute executive coaching sessions for each participant 4 - laser coaching sessions - 10 minutes in length (on the spot coaching as needed). What types of assessments come with the program? DISC assessment Motivators assessment Cortex Team Strengths assessment How are retention, engagement, and process measured throughout the program? Participants will receive interactive texts 3 times a week for the duration of the program and their responses will be confidentially captured in our proprietary g oMonti© system. These texts come in the form of content comprehension questions, asset-based thinking questions, and practical application questions that serve to keep the content relevant and assist each participant in applying what they've learned in their professional lives and leadership roles. Facilitated Curriculum Specific modules are facilitated in an interactive learning environment are chosen for you and your team and can be based on initial discussion and assessment results. Specific modules can include: Communicating and Motivating using DISC/Motivators Participants will complete a DISC and Motivators assessment and bring the report to your Jumpstart session. This 50-page report will give you an understanding of your behavioral styles and offer suggestions on how to develop specific areas for higher levels of effectiveness when working with your team and others. This assessment can also provide a window of understanding for the leaders you report to in order to create a clearer understanding into your perspective and communication style. 4 Keys to More Effective Leadership Behaviors Out of the 20 leadership behaviors that have been determined to lead to success, there are 4 that have been determined to give a leader 89% of their results. This module, supported by an eBook of the same name, will help you learn how to: Be Supportive , Be Results Orientated , Seek Others' Perspectives , and Solve Problems Effectively . Cortex Team Strengths You will complete a Cortex Team Strengths assessments that will help to better understand which of the 4 phases of a project cycle you prefer to work within. Ideally, teamwork proceeds sequentially from initiation to ideation, elaboration, and completion. But research shows that teams often diffuse their efforts by spending time on work they prefer to do, often skipping essential phases. You will be given a timed, management challenge that will assist you in a tangible example of how to execute the 4 phases of the Teamwork Cycle. By discovering your strengths, you will learn which areas of projects you will bring the most value to and how to support others when they are operating in their strength zones. Make Shift Happen through The Empowerment Dynamic (TED) This interactive presentation will explain the difference between a successful and an unsuccessful mindset and how to coach yourself and others to make the shift. Using TED - The Empowerment Dynamic , a tool developed by David Emerald, you will learn more methods on how to challenge, coach, and create a winning position during any situation for yourself or others. More importantly, you and your team will learn how to steer clear of the Dreaded Drama Triangle and Make a Shift to The Empowerment Dynamic . The ability to make this shift quickly is the foundation of emotional discipline. Time Mastery: 7 Simple Steps to Richer Outcomes You'll never deal with time the same way again after learning the Cortex Method of time design. This practical, interactive, learning module, supported by an eBook and audiobook version, on time management will teach you how to design your time for the highest levels of personal and team productivity, Deliberate Delegation Commitment Based Management was first introduced as an innovative management practice in the 1980's with the work of Fernando Flores (UC Berkeley) and Terry Winograd (Standford) and is a highly effective delegation principle and practice. They described a "conversation for action" where two parties make an explicit agreement to deliver a specific outcome by a certain date. The core idea was that the performer was required to negotiate a specific, leading to more collaborative environment. The process of a virtuous conversation between the requester and the performer was defined in three stages: Negotiation, delivery, and assessment. Conversational Intelligence Conversations based on a high level of trust can be transformative to a relationship, team or organization. Without it, your conversations are transactional and positional in nature which rarely leads to the change you want to see. YOur brain has a trust valve that when we learn how to operate it properly can help each of us create a level of safety with one another that will lead to higher level thinking, understanding and more effective execution. Regardless of your position on a team or in an organization, building and maintaining trust is essential for reaching the deeply satisfying outcomes you want to achieve. This practical module, based on the work by Judith Glaser in her groundbreaking research published in the book, Conversational Intelligence: How Great Leaders Build Trust & Get Extraordinary Results will teach you to more effectively communicate with your peers, customers and bosses. The Currency of Trust This powerful communication tool has multiple applications. You will learn the 6 Elements of Trust, which include Sincerity, Involvement, Competence, Standards, Reliability, and Time. Peak Performance Coaching - The 4 Rs Through the use of the proprietary Cortex Peak Performance model, you will be able to identify your high potential team members and coach them to reach their maximum contribution potential. This simple yet comprehensive model will help you set up effective coaching conversations with your team members and move them from the high potential zone to the high-performance zone. Performance Coaching: Giving and Receiving Feedback By using proper meeting formats and after-action reviews, along with scheduling time for each of your direct reports on a monthly or weekly basis, you will discover ways to effectively give and receive feedback from your team members. Performance Coaching: Active Listening Effective listening skills are crucial in order to build trust with and coach others. This module breaks down the keys to active listening and teaches you how to listen from 3 different centers to not only hear what others' are saying but also to capture the emotions and intent in every conversation. Identify Your Team's Core Values For newly formed teams as well as teams that have operated together for decades, understanding and agreeing to a set of core values is an essential element of success. A team's values guide the actions and decisions of all team members toward achieving their highest-level outcomes. To inquire for upcoming Leading a Winning Team live training, call 540.776.9219 or email info@cortexleadership.com . Classes are held at our facilities within the CoLab on Grandin Road, Roanoke or at your location. Contact Us

One of Your Best Employees Just Left March 24, 2019 Lynda McNutt Foster About a year ago I got a call from someone who was struggling to keep one of their best employees from leaving their organization. “Lynda,” he said, “we really want to keep Sarah – she has some killer skills and a great attitude. She works really hard. She just got a job offer that will pay her more than we are able to match right now. She’s been flexible and adaptive, learned on her feet, and was really dedicated to the organization, and not just to a given role she was in so it’s going to be really hard to replace her. What should we do to try and keep her?” The short answer is you most likely can’t. Matching the money probably won’t do it because employees quit months before they actually quit and sometimes when you are the perfect employer the result is your best employees leave anyway. The problem isn’t always about whether some of your best employees are leaving as much as it is why aren’t you constantly cultivating more of them? Why You Are Losing Your Best Employees – The Reality of Constant Recruiting According to Gallup research, 51% of all employees are actively looking for another job. The average worker, according to the Bureau of Labor Statistics, currently holds 10 different jobs before age forty, and this number is projected to grow. Forrester Research predicts that today’s youngest workers will hold 12-15 jobs in their lifetime. That means that before someone is 40 they are likely to change jobs every couple of years. Business people tend to quote this statistic in a negative way and blame workers for “constantly changing jobs” which is why they fear investing in developing their skillsets. They argue, “why would I invest money in someone’s development when they are probably going to leave in the next couple of years”. Indeed, that is clearly one way to look at it. Another way to look at it is this way: If you don’t invest in your team member’s growth and development you are surely going to lose them because 45% of young professionals (don’t call them millennials – they hate that and will hate you for using that stereotyped word… especially if they are smart and hard working) say that it is “very important” to them that they take a job that accelerates their professional or career development. ABC’s are now the ABR’s of Recruiting There was an acronym made famous in a crude speech given by a foul talking, brutal sales manager in Glengarry, Glen Ross, from a 1992 film that was ABC… “Always Be Closing”. If you were on his sales team and weren’t following that rule, the results would be dire. For today’s leaders when it comes to getting and retaining the highest potential employees, that slogan may be “Always be Recruiting.” If you’re not, the results could be dire indeed to the future growth of your organization. With a national unemployment average hovering at or below 4%, your best employees will leave and you need to be constantly thinking about how you will replace them, the same way you think about always attracting new customers or clients. As the baby boomers leave the workforce and there are less Gen Xers to replace them, you are going to be creating a work environment that young professionals feel like they can grow within. As long as they’re growing, your high potentials are more likely to stick with the organization. When there are no positions for them to move up and into or their pay is capped, they feel they have no choice except to leave. To fight the current reality of today’s workforce will result in your organization not effectively planning for the future. Your job, as an organization, then becomes coaching your best employees to discover their professional potential and work with them to develop their skills and abilities to get them there, whether they stay with you or not. The Good News About Losing Your Best Employee There’s some really good news to come from all of this so stay with me for another couple of minutes. As a leader in authority, you still have the power. You are not being held hostage by social media or Glassdoor ® ratings. If you accept the current reality of today’s workforce and proactively plan for constant shifts in your own, you can create a place where the best people want to work and refer their high potential friends to work for, too. Your best employees can help you find their replacements. It is happening in companies right now. Here’s an excerpt from a current employee at a company called Fast Enterprises that my daughter Melody went to work for because of the reviews posted on their Glassdoor® account like this one: I have been working at Fast Enterprises full-time (More than 5 years) Pros Fast, even at the 1000+ size it is, still cares deeply about each and every employee. Their benefits, even the way they help people move, the way they bring individuals AND their spouses/families into the culture, it super impressive and I love that about Fast. The work we do is serious in terms of being important work – our clients are generally very positive to work with and welcoming, so it is a pleasant place to work. Cons Any con I can think of is also a pro depending on how you look at it. Occasional relocation is also an opportunity to experience a new place and city. Occasional overtime is also an opportunity to make $. Advice to Management Employees love the partner interaction – everyone enjoys having a partner on their project or visiting their project. Keep that up!! Stop thinking the workforce is going to change and start changing the way you go about retaining and recruiting them. Many of the best HR professionals today know what needs to be done and many times are not given the support and resources to execute the most contemporary methods. Leaders like you have the authority and ability to create the future workforce at your organization that will propel you to 2025 and beyond. Antiquated want ads will not attract star players that desire to be on your team. Realizing that star players are being recruited by great companies and can choose to work anywhere they want to right now, will. Update the recruitment ads to attract star players so they will want to choose your company to work for. Use social media and YouTube to tell your story and connect with people regardless of where they currently work or are living. The new tactics are actually much cheaper than the old ones. The real question is, are you ready to use them? Create a place people love to come to work to each day. Allow us to help you. info@cortexleadership.com

The Cortex Library is an online repository of articles, videos, books, and other resources. Cortex Library The Cortex Leadership Library is a multi-media treasure trove of information for anyone. Below you'll find our YouTube Channel, our CEO Lynda McNutt Foster's e-Book, as well our prolific blog. The Blog Check out some of the blogs you can read in our prolific library of blog articles. A Leader’s Time Metabolism – it’s not the what, it’s when It’s not the what, it could be the when. In my ebook, Time Mastery: 7 Simple Steps to Richer Outcome, in our Leading a Winning Team coursework, we provide an assessment that allows... Make Shift Happen – From Drama to Empowerment – Reference Guide Try these 6 questions to start making shift happen – move from drama to empowerment... Tips on Finding the Right Words During a Confrontation at Work What do you say at work when it’s hard to find the right words. There is no shortage of information out there on how we should do things... Embracing The Pressure, When the Pressure is On! Quick, easy, stress management techniques for the busy professional. Stress can have some serious physical effects. 75-90% of doctor visits can be directly linked to stress... Video Library Below you can sift through a few of what you'll find in our Cortex Video Library on YouTube. A Leader's Guide to Getting More FREE DOWNLOAD of the new study: A Leader’s Guide to Getting More, Fresh, High Quality Ideas from Their Teams Right Now: A wake up call to any leader that needs to innovate to thrive Register Here